Your LOVE, preserved in a premium Ecuador Rose, will last forever… To promote the unique quality of this product to consumers, we teamed up with creative talents, the Vault for Dutch Design, Fashion and Art, at the X BANK Amsterdam, located in the exclusive W hotel Amsterdam. With a backdrop of famous (ROSE) AMOR letters, and a bespoke red heart created from thousands of RoseAmor roses, we inspire consumers visiting XBANK to take a preserved rose home.
For those not familiar with RoseAmor, we added a small explanation about the AMOR’s features. “RoseAmor preserved roses are made from a specifically selected species cultivated on the Emihana farm in Cayambe, Ecuador. The harvested roses are treated using a special procedure that extends their shelf life by several years, without compromising the roses’ natural shape and radiance. Because of this special preservation process, the product maintains the beauty of a rose in bloom. Under the right circumstances, the rose will stay in perfect condition for a very long time.
The long lifespan, the diversity and the broad colour palette on offer make RoseAmor a flower of infinite possibilities. As long as you do not give it water!”